Beauty That Feels Like You
Amaé was created with a quiet belief— Beauty should feel like belonging. Not something that changes you, but something that brings you back to yourself. A feeling of ease. Comfort in your own skin. A confidence that feels calm, yet deeply powerful. Every Amaé product begins with intention— thoughtfully designed for Indian undertones, real climates, and everyday moments. It doesn't sit on you, it settles into you. When beauty feels personal, it stays. Because the most powerful beauty is the one that aligns with you— not transforms you.
Beauty that grows with you
12+
Curated Shades
100%
Cruelty Free
Amaé is built with a long horizon in mind — rooted in intention, shaped by emotional awareness, and designed to remain relevant over time. We create products that integrate into real life— quietly, consistently, and effortlessly.
Growing beyond beauty, into a world of rituals, self-expression, and personal luxury. Because beauty is not one moment. It moves— and Amaé is designed to move with it.
Abhibhuti Bhatt
“Beauty starts with you— not with the right shade or a perfect look. It begins with how you want to feel.”
Amaé was created to bring it back to you— in its most natural, intuitive form. Easy to wear. Easy to feel. A little more you, a little more at ease. Entirely your own.
— Abhibhuti Bhatt
Founder of Amaé Beauty
Beauty is personal.
so is amaé
“Just As You Are”
Frequently Asked Questions
Everything you need to know about Amaé clean, mindful skincare.
Yes. Our liquid lipsticks are formulated without common skin irritants, parabens, or heavy synthetic fragrances. We enrich them with soothing Vitamin E and Shea Butter to maintain skin hydration and skin barrier integrity.
Absolutely. We believe luxury should never compromise compassion. None of our products, ingredients, or formulas are tested on animals at any stage of development.
We design products engineered for Indian skin undertones and rich melanin profiles. Rather than duplicating imported colors, we develop custom shades that adapt beautifully without oxidizing or turning grey.
All our products are thoughtfully formulated and manufactured in India in certified clean, state-of-the-art facilities, maintaining strict quality guidelines and ethical sourcing.